The banner begins with white copy in the shape of clouds floating down from the top of the banner. The copy is made up of synonyms that describe the Lexus SC430 and feelings associated with owning the vehicle. When the user rolls over the banner, copy clouds speed past and the SFX of a car accelerating make it apparent that your perspective is that of a person driving the Lexus while looking up at the sky. The end frame appears, with the copy “Lexus SC430, set your sights higher.”