Through smash cuts and explosive transitions we explored different rhythms, contrasting textures, and a combination of rich and vibrant images. We used extreme close ups, to make the viewer almost taste and touch each scene. We wanted the imagery to draw out the sense of exhilaration that you get going to the races, as well as the thrill of driving the new LF30 concept car. Having a good ear and sense of rhythm really helped enhance the visual story. We were able to control the pace of an edit, make the viewer feel the highs and the lows, draw emotion, and steer reaction to get the desired response. This all launched with the hero film 'LEXUS ELECTRIFIED'