Cannes Lions

LFA

TEAM ONE, El Segundo / LEXUS / 2011

Overview

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Credits

Overview

Description

A single champagne glass is placed on a pedestal. Facing off with the champagne glass is the LFA.

We are in a beautiful modern studio. Sleek amplification equipment is seen surrounding the car, but it does not detract from the main characters—the LFA and the lone champagne glass. It is a dramatic, head-to-head challenge.

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