The LG Shine mobile doesn’t just look slick and shiny; it has the added bonus of doubling as a mirror and rather than just tell people that, we thought we’d actually show them - using them as the talent!

The ad detects whether the user has a web cam, then projects their face onto the reflective surface of the phone. Literally showing their own reflection and highlighting the unique LG Shine benefit. As the ad was primarily aimed at females under 30, it was served on a website showing up-to-the-minute Oscar news.