Spikes Asia

LG U+ Pet IoT : The Secret of the Lullaby

HS AD, Seoul / LG UPLUS / 2017

Film

Overview

Entries

Credits

Overview

Description

The film is for a new advertising campaign of IoT for Pet, and it is based on a customer’s own experiences. The customer, who is a single-person household, has lived with a twelve-year old dog, Hirit. Hirit used to be at home by herself for a long time, waiting for her owner to come home after work, and it has given Hirit habit of falling asleep while sitting. Hirit eventually got her discs damaged in her spine. The owner found out Hirit’s habit aggravated her back pain so that she set up IoT products in order to take care of Hirit. Thanks to IoT products, the owner became able to take care of her pet through IoT camera and remote control while she was away from home. That the film is based on the real story enabled the film deliver authentic messages to customers.

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