Viewty looks like a mobile phone on the front side, but a sleek camera on the back. Such a unique look hints Viewty is specialized in camera features. Thus, the primary purpose of this website is to surprise users by showing its distinct, unparalleled camera functions. And the secondary purpose is to tell them an extended story in a consistent tone and style with the TV ad.

In an attempt to smoothly relate to the TV commercial, a 3-dimensional LG laboratory set was created exactly as it was in the ad. In the extended version, users can enjoy a sequel of Viewty’s story, unlike the short TV commercial over in 15 to 30 seconds.