Cannes Lions

LIERAC HOMME SKINCARE

KOLLE REBBE, Hamburg / ALES GROUPE COSMETIC DEUTSCHLAND / 2009

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Overview

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Credits

Overview

Description

Develop an ad and billboard campaign for a high-quality skincare range for real mean who place great value on a groomed appearance.

Execution

The above campaign is based on the idea that real men don’t just care for their skin; they refurbish it professionally.

The campaign depicts various parts of the body being refurbished and redecorated. Like buildings. However, since a photorealistic presentation of the topic of “refurbishment” hardly met the aesthetic requirements of a high-quality skincare product, we chose an approach with three-dimensional illustrations - to combine both aspects.

Outcome

The motifs met with great approval in design and advertising blogs.Sales of 'LIERAC HOMMES' products increased.

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2023, UNILEVER

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