Develop an ad and billboard campaign for a high-quality skincare range for real mean who place great value on a groomed appearance.

The above campaign is based on the idea that real men don’t just care for their skin; they refurbish it professionally.

The campaign depicts various parts of the body being refurbished and redecorated. Like buildings. However, since a photorealistic presentation of the topic of “refurbishment” hardly met the aesthetic requirements of a high-quality skincare product, we chose an approach with three-dimensional illustrations - to combine both aspects.

The motifs met with great approval in design and advertising blogs.Sales of 'LIERAC HOMMES' products increased.