To prove that anyone can save a life, Polish Red Cross decided to teach first-aid to people, who seem least qualified to save lives - convicted murderers. We provided courses in prisons for convicts that are about to finish their sentences. We recorded a moving documentary from the courses, that became a hot topic for discussions in prime time television, radio and national news portals.

After initial distrust from the prison system the experimental courses were accepted and successfully implemented, though making a video material proved to be very difficult due to the security reasons - ultimately it was recorded by a small crew comprised of only three people (director who also did the sound, camera operator and the focus-puller). The video was then used mainly as a PR talking point and sent to the mass media to gain the scale.

The documentary became a talking point in the mass media such as "Dwie Prawdy” series on TVN - 300.000 viewers, Gazeta.pl main news (36,61% nation reach, 8,712,597 real users monthly) and many others, which translated into 50% more submissions for Polish Red Cross.