Cannes Lions
J. WALTER THOMPSON MEXICO, Mexico City / ASTRAZENECA / 2017
Overview
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Credits
Description
We create a new way to make glucose tests in children without any of its complications: Life Bandages.
Children tend to get wounds while playing, making it a great moment to apply Life Bandages.
This test makes it easy for parents to detect diabetes or high sugar levels in the blood without needles.
The bandage changes color when it detects high sugar levels in the blood. If it changes color, parents will know they need to take their children to the doctor to prevent or take care of diseases like diabetes.
With the results, we might be able to change nutritional and exercising habits.
Execution
We sampled the Life Bandages in parks and play courts where children play, run, and often get wounds.
Outcome
One out of every three deaths in Mexico, is related to diabetes. Also, Mexico is the leading country in children obesity. Life Bandages detects high sugar levels, so they can prevent or help children with glucose problems like diabetes. It can save lives. It can also change nutritional habits.
Now AstraZeneca is waiting for government support to implement Life Bandages in schools nationwide.
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