Cannes Lions

Life Charger

DDB PHILIPPINES, Taguig City / GIVE OF LIFE FOUNDATION / 2016

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Case Film

Overview

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Credits

Overview

Description

It’s easier for most Filipino people to shell out financial aid if they know that they’ll get something in return. This is the human insight that this project is hinged on.

This truth about donations paved the way towards the project’s big idea, which is to reward those who donate with something that they usually run out of on a day-to-day basis. Something integral to today’s tech-driven times.

Battery Life.

And with that, the Life Charger was born. With the aid of basic technology, ordinary advertising light boxes were converted to mobile device charging stations that collect coin donations in exchange for a quick charge.

Execution

The Life Charger is an installation that CHARGES MOBILE DEVICES and SAVES LIVES OF CHILDREN at the same time.

Life Charger units collect coins in exchange for charging time. Coins collected are then used to fund open-heart surgeries for underprivileged Filipino children.

How does it work?

• Connect a mobile device to any of the five charging cables situated on the left side.

• Drop a five-peso coin to start a five-minute charging sequence.

• Park your device in one of the docks.

• Wait five minutes for the initial charge to complete.

• Drop another five-peso coin if more charging time is desired.

Actual Life Charger units are currently being deployed in universities, malls and other well-populated areas around Manila.

Outcome

One Life Charger unit can collect up to 40,000 Pesos (US$ 1,000) every month. That’s around 500,000 Pesos (US$ 12,000) each year. A substantial amount that’s enough to fund one open-heart surgery annually.

At the moment, 12 active Life Chargers are deployed around the City. This ensures that one open-heart surgery is conducted every month.

But with more Life Chargers schedules to be deployed around Manila, more mobile devices can be saved. More children can be saved.

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