Cannes Lions
PARTY, Tokyo / SHISEIDO CO. / 2015
Overview
Entries
Credits
Execution
At the physical installation, we dissembled semi-transparent LCD monitors to recreate the vibrancy and textures of stained glass. When passersby stand in front the installation and have their selfies taken, the photographed images are transformed into stained glass.
On the website, after users connect to their Facebook accounts, various ""anniversary moments"" and ""everyday moments"" are selected from their timelines and displayed on the windows of the handcrafted miniature ""stained glass house"" model as moving stained glass. Users could virtually experience colorful moments of their lives via live-streaming.
Outcome
As a result, the accesses to the installation and website combined generated a total of 50,000 stained glass moments. "Life Color Window" embodied Shiseido's philosophy of "This moment. This life. Beautifully." By incorporating digital technology, we communicated to people the corporate mission to continuously develop timeless creative culture through beauty products.
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