Cannes Lions

Life doesn't wait

BBDO GROUP GERMANY, Berlin / DAIMLER / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Description

There are a lot of things one might miss while looking for a parking space - unless one is driving a smart fortwo that's only 2,69m long.

To highlight the benefit of parkability of the smart fortwo in the city, we created a print campaign for the product that is universally understood.

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