ING Direct tackles a French touchy topic: retirement and fear of future with an unusual approach.“What will you look like when you turn 70?”This is the question ING Direct is asking to promote its life insurance product.An ageing simulator allows users to foresee retirement time and pushes them to worry about their financial future.From an ID picture, the “Futurize You” simulator makes you discover the face you’ll have turning 70!

Two days after the website launch, many French bloggers displayed their "futurized" ID picture on their blogs.