Mumbai’s lunchbox distributors are known for their punctual delivery from homes to offices using local trains. Forbes magazine gives them a ‘Six Sigma’ rating for precision. Our communication, a mail pack designed with the analogy of a bitten apple, rode on this unconventional vehicle. It highlighted how tax could bite away 33% of savings and the solution to overcome it. A business reply envelope asking for an appointment with our Financial Services Consultant was attached.

A small investment of US $ 3100 generated a revenue stream of US $ 25,000, which will potentially continue over the product term. Got a 1.5% response rate. It caught media attention, gained free publicity and was acknowledged as breakthrough by competition.