Cannes Lions
ASATSU-DK, Tokyo / TOKIO MARINE & NICHIDO / 2006
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Life insurance virtual navigation: Clients have asked if there isn't a better way to provide a smooth explanation of life insurance, an area that tends to be just full of text. For example, a way to have a site where visitors naturally take a look, even late at night. And that requires a virtual navigator with rich media used on the in-site guidance feature. This is achieved by making the person in picture (PIP) feel real. What the site needs the most is an analog factor. Hospitality - the most important element of the service sector is created in this space.
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