We established the core idea to be “Life is What You See”. The moments that anybody could have or can relate to in their life were depicted in the lenses of the glasses.

We carefully set up every single situation as we gave a serious consideration to the set, props and design, including making of the animation screened on TV and set construction for “first love” and “break up”. That was because we wanted to make the time transition look real as the movie portrays the life of one guy over 70 years. Without using any special effects, we filmed “the life” by reflecting the scenes on the glasses. We played the movie on Youtube and Facebook.

One month after its launch, there was an excess of 2.3 million views on Youtube. In addition, in a qualitative survey to store managers at all retail stores numbering about 300, over 90% reported an increased motivation amongst their employees. In addition, the movie was aired in over 50 domestic media outlets and showcased in prominent overseas video sites such as Shots and Adforum.