Cannes Lions
BWGTBLD, Berlin / ZALANDO / 2022
Overview
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Credits
Execution
The film follows a fictional Tik Tok influencer named Leo/Liberty and their fashion mogul father on the night that his empire begins to crumble.
The narrative tension between the old world of luxury versus the more fluid, open Gen Z mindset underscores the brand’s unique positioning within the category: a world of luxury built on inclusivity, not elitism.
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