World wide 1.3 million people are killed by the re-useage of syringes. Mark Kosca has invented a syringe that can only be used once. We were challenged to create an identity for him and a story that he could take to very influential people to lobby for a change in the way syringes are purchased, manufactured, distributed and used in order to change the culture of "device" use. All stake holders are very apathetic to change. Change costs. In the West its "sexy" to make the drugs that go into a device that costs less than 5cents a unit. We partnered with Marc to help him tell his story in order to influence a massive change in world wide policy. We provided him with materials to talk with not only the powerful but also an identity that is now being recognised as a force for change.

Throughout the course of 2014 Marc's presentations to big business, African Governments, manufacturers of syringes were now branded. His presentations had a look and feel to them that were distinctly his and not some faceless corporation. The more people he talked to with this simplified story the more people he got on board. His facebook page was now branded. His website was now branded. The message was really simple and that is reflected in style of the posters to the alignment story through to the logo. The colour choices are simple and impactful, and are as at home digitally as they are screen printed.Rather than being seen as an inventor with a cool product Marc was now being taken far more seriously and had a rebel brand that appealed to the charitable side of the corporates like Ernst and Young. It was now more viable, more organised.

What seemed like an impossible task has now become a reality. On the 23rd of February 2015 Margaret Chan, president of the WHO announced the WHO Global Initiative for Safe Injections. A brilliant product backed by a well told story has made the most influential person in Healthcare change a policy. This means one mans quest to save lives through design has now become recognised as the man who took on the establishment and changed it. The re-use of syringes and needles

by healthcare workers globally will be illegal from 2018 onwards. This is the start of a massive campaign that will save millions of lives. Our job was to help simplify and package a brilliant story in order for it to be taken notice of and be taken seriously.