Cannes Lions

Life Spectacular

MOD OP, New York / BAHA MAR / 2018

Film
Film

Overview

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Credits

Overview

Description

The Life Spectacular campaign captures the story of one couple's Baha Mar experience through two distinct points of view: the husband narrates one spot as a romantic getaway; while the wife narrates the second spot as an enriching and relaxing vacation. While each experiences the same resort destination, whether looking for "me time" or "we time," they leave having fulfilled their unique personal desires and expectations. From an execution standpoint, the campaign takes a bold approach using various cinematic techniques: abstracted double exposures, sensuously extreme close ups, with an emphasis on capturing intimate and unscripted moments in time that feel as if you're experiencing them yourself. The editing style employs speed changeups throughout, so in places it feels like a scene is frozen in time and you’re suspended in the thrill of the moment. Each spot crescendos into a final salient thought from our guest.