EVIDENTLY, London / UNILEVER / 2013
Getting children to wash their hands is an issue for parents everywhere. So to help promote Lifebuoy's Colour Changing Hand Wash we wanted to turn washing your hands from a chore into something kids look forward to, something fun.
Inspired by secret handshakes and playground hand clapping games, the Lifebuoy Secret Wash Films taps into existing behaviour and take advantage of Lifebuoy's superfast 10 second germ-killing formula to make hand washing a game of skill and an expression of creativity.
THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town