Cannes Lions

#LifeChangingPlaces

KOLLE REBBE, Hamburg / LUFTHANSA / 2018

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Overview

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Credits

Overview

Description

There are places all over this planet that could change you forever. We show that with the help of true stories.

Execution

The #LifeChangingPlaces campaign, aired from September 2017 onwards, tells the stories of Thomasina Miers, Chris Burkard and Gesa Neitzel. The spots are part of an integrated travel inspiration campaign that stretched over several communication channels: TV, cinema, Facebook, YouTube, Instagram, a dedicated website (campaign hub), OOH, travel agency interiors and print advertorials.

Outcome

The whole campaign had a reach of 300,379,675, a view rate 12% over benchmark and a watch time of 549,718 hours.

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