Cannes Lions
KOLLE REBBE, Hamburg / LUFTHANSA / 2018
Overview
Entries
Credits
Description
There are places all over this planet that could change you forever. We show that with the help of true stories.
Execution
The #LifeChangingPlaces campaign, aired from September 2017 onwards, tells the stories of Thomasina Miers, Chris Burkard and Gesa Neitzel. The spots are part of an integrated travel inspiration campaign that stretched over several communication channels: TV, cinema, Facebook, YouTube, Instagram, a dedicated website (campaign hub), OOH, travel agency interiors and print advertorials.
Outcome
The whole campaign had a reach of 300,379,675, a view rate 12% over benchmark and a watch time of 549,718 hours.
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