Cannes Lions
BETC, Paris / LEROY MERLIN / 2017
Awards:
Overview
Entries
Credits
Description
This film depicts the life project of a couple through the renovation of their house. The film shows the ebb and flow of the project, the doubts, the successes until the final achievement at the end of the adventure and the pride that comes with it.
Outcome
We were looking for the best metaphor to illustrate the renovation project of a house. The result had to be both spectacular and poetic, so the image of a house sailing on water was perfect.
The shoot took place in South Africa over seven days, with help from divers, drones and helicopters to capture the right shots. Each scene was shot three times—first on land, then a moving set, and finally on water. There were some full 3D scenes and some mix between 3D and real life but we shot most of the scenes for real, in natural light and on location. The house is real, we had to completely redecorate it and redesign its interior. We made a replica of some parts of the house and placed it on a barge in the middle of the sea where we shot the water scenes.
Similar Campaigns
12 items