LG harnesses optimism to create its products that make everyday life better, and as a brand LG champions optimism as the path forward everywhere it can. We uncovered that the number of optimists to pessimists in the world is on the decline, dropping from 3:1 to 5:1 since the pandemic. We knew, now more than ever, that it was important to share LG’s belief in optimism and how that message is giving meaning to ‘Life’s Good’. We chose a beautifully crafted brand film with some unexpected casting as the first step in letting consumers in on this.

The camera's fluidity and buoyancy channel the feeling of optimism through our hero's longboard ride. Cinematic, effortless shots, beautiful sun flares and color grading with soft tones create a crisp yet milky look and a premium image quality that reflects LG's role as the leader and originator of OLED TVs.