If someone has a heart attack outside of hospital, CPR will double their chances of survival. Think about it - you can use your hands to manually pump someone’s heart, keeping their blood moving long enough for help to arrive. It’s a modern miracle of science, and it’s really not that hard… but only 40% of Brits feel confident enough to do it. It’s the BHF’s job to get the nation ready to save a life when the moment comes.

As CPR can be done to any song with a consistent rhythm of 100-120 bpm, we lent into the power of music to find a way for people to learn and remember CPR to their favourite songs by launching Lifesaving Beats. A microsite and partnership between the BHF and Spotify that puts purpose into playlists, and lets users discover which of their favourite songs have the perfect beat to learn CPR to - or in other words, which of the songs they ‘heart’ could help them save a heart.

The insight of personal confidence allowed us to be more personally relevant. With “Save a <3 with the songs you <3” we were saying that CPR isn’t just for other people - it’s for you, you can do it… and (in the nicest way possible) it’s your responsibility to learn.

CPR isn’t complicated: put your hands over the right place, and push hard enough, at the right tempo. Everyone’s seen it done in a film - so knowledge isn’t the problem. The BHF did their own survey, and found that confidence was the real barrier. Only 40% of Brits feel confident enough to do it. So more teaching and more knowledge wasn’t the answer.

But what brings confidence to millions of people, every day? Music. The BHF have taught through music before (famously, Stayin’ Alive)... but the very best way of doing this would be timeless, and personal.

So, not just any music, people’s favourite music. We all have that one secret pump-up playlist. What if it could pump more than your confidence?

Lifesaving Beats has been a great success and helped achieve the ultimate aim of getting thousands of people ready to save a life with CPR using their favourite songs. Our artist engagement meant we were able to reach a combined following of 17.3 million, as well as gaining over 100 pieces of media coverage, which led to a total of 67k microsite visits and over 40k RevivR training completions.

We anticipate the success of the campaign to continue as more people discover which of their favourite songs can be used to do CPR to and as they go on to learn and remember how to perform CPR correctly.