Lifting the Burden of Chronic Migraine:

In the United States, women who suffer from Chronic Migraine have a terrible burden to bear each day. They hurt badly–so badly that simply turning their heads can feel like being hit hard by a heavy object.

So when referring to the intensity of Chronic Migraine headaches, they often use terms like, “I felt like I was hit by a truck.” “My headache was so intense, I thought I’d been run over by a train.” “My head hurt so badly, it was like I had been trampled by a herd of bulls.”

It was in this context that we developed a provocative visual approach showing them overcome such intensities by standing up to effects of their Chronic Migraine—and fighting back.