BUZZMAN, Paris / HUAWEI / 2016
Get a personalized autograph of your favourite PSG player, made LIVE, in light-painting… and directly with his feet!
14 Paris Saint-Germain players (including Ibrahimovic, Di Maria, David Luiz, Lucas, Kevin Trapp, Matuidi, Maxwell, Thiago Silva, Thiago Motta, Verrati, Cavani…) were at the Parc des Princes stadium during a whole day.
They played with a lighted ball designed for this day in a darkroom set up directly in the stadium to capture their moves in light-painting... and IN REAL TIME!
Then, the fans had just to ask the signature of his favourite player on the website (www.huawei-lightbigger.com) or directly on Twitter with #HuaweiLightBigger.
Once the message received, the Paris Saint-Germain player chosen by the fan started to sign the personalized message and the autograph in light-painting thanks to to special luminous ball… directly with its feet!
Each fan was able to follow the LIVE performance on the website. At the end, the fans had been rewarded with a personalized message and an autograph signed by one of the Players
PR reach: 31M persons
+70 000 autographs generated
UV: +80 000
Video views: 1, 6 M
21, 5 M people reached on Twitter
+10 points spontaneous awareness in France before/after the activation for Huawei