Buying light bulbs can be an unpleasant, time-consuming experience. People have to take the bulb out of its box to test whether it can work properly or not. The conventional packaging does not reflect the product claim as an Innovative and Energy Saving technology. Therefore, KRISBOW wants to create a problem solution for the customers as well as to increase brand awareness.

We created a new packaging that demonstrates KRISBOW as the best choice for Innovative and Energy Saving bulb, by creating a cityscape with little holes as the buildings' windows on its box. With the box’s holed-base, people can simply test the bulb only by pulling out the bottom part, without having to take it out of its pack. And as the lamp is being tested, the light will fill the buildings’ windows to let people instantly experience how KRISBOW answer their claim as the innovative, energy saver bulb that bring us to a brighter world.

People actually prefer to test KRISBOW bulbs more than testing other bulb brands displayed. They also find buying bulb now is a more fun thing to do. With zero cost communication, sales increase up to 23,3% and they even keep the bulb in its box and make the whole packaging as their table lamp.