Cannes Lions

LIGHT BULB

SAATCHI & SAATCHI THAILAND, Bangkok / SYLVANIA CO. / 2004

Film
Film
Film

Overview

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Credits

Overview

Description

A female cockroach is screaming at a male cockroach and chasing him away for being so dirty and disgusting. The male roach gets angry and starts yelling back at her. Ther female roach still thinks she's a human and then screams crazily when she realises she is a cockroach. The idea is to avoid being born as a lesser being by buying Sylvania's light bulb pack.

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