Cannes Lions

LIGHT BULBS

SAATCHI & SAATCHI, Johannesburg / OSRAM / 2008

Awards:

1 Shortlisted Cannes Lions
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Film
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Overview

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Credits

OVERVIEW

Description

Osram is a light bulb manufacturer with a variety of high quality products. In this commercial we showcase their 150W 'Daylight Bulb' by using the idea of the Safari 'Night Drive'.We see animals in what appears to be broad daylight. Conversely, we hear sounds that are synonymous with the African night. The hyperbole is driven home when suddenly the switch on a torch is clicked and everything descends into darkness.

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