Cannes Lions
LEO BURNETT INDIA, Mumbai / BAJAJ / 2005
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Pasha, a handcuffed criminal escapes from prison. He comes to a farmhouse where an old man prepares to chop off Pasha's handcuffs using a sharp axe. The old man takes aim but just before he delivers the deadly blow, the bulb burns out. All we hear in the pitch darkness is a thud and Pasha screaming out - the blow has landed on his hands. Payoff: Ordinary bulbs will let you down. Switch to Bajaj Lighting. Lasts longer.
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