GREY CHILE, Santiago / PUNTO NET / 2017
Light-Fi was developed in a period of 6 months from the idea and its first sketches, to the final product. During this time, the idea and the product passed through tests of design, form, connectivity, materiality, colors, etc., led by specialists among which were: industrial designers, computer technicians, artisans and engineers. In addition, an online platform was developed: www.light-fi.net. A site where our customers could find all the information about Light-Fi: what it is, why it was created, technical specifications, colors and how to have one.
Light-Fi by Celerity in its launch campaign achieved over USD $30.000 in Free Press and more than 250.000 people in reach, increasing by 36% of traffic and interactions through www.light-fi.net