The film shows a sequence of deadly objects lit from the flame of a lighter.

First a cannon, then a bomb, followed by dynamite, then a molotov cocktail, a missile and, finally, a cigarette.

All the colors of the film follow a cigarette palette: white for paper, black for tobacco and brown for filter.

By the end, the film reveals its message: light it up to destroy. Quit smoking.

Followed by Unimed Goiânia’s logo.