Cannes Lions

Light Myself by AUDI

APEX BBDO, San Salvador / AUDI / 2017

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Presentation Image
Demo Film

Overview

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Credits

Overview

Description

Audi’s goal was to demonstrate their light’s power and magnitude

With Matrix Led technology. So when the lights in the city turned off, the Matrix Led headlights of our own cars turned on to illuminate our billboards.

In short we use our cars to illuminate our billboard ads even our competitor’s.

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