Cannes Lions
TURNER BROADCASTING SYSTEM , Atlanta / PHILIPS / 2010
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We often feel slow and unproductive working in offices. Our natural rhythms are out of sync with work schedules and we often work through the night to hit deadlines or satisfy shift-patterns. In some regions, office workers can arrive in the dark in the morning and go back home in the dark in the evening. This can take a toll on our wellbeing.
Wouldn't it be nice if we could take the benefits of working outdoors in natural light inside? This is the execution behind 'Out of Office.' A sunny spring day is the backdrop to this imagined scenario. Cherry blossom on trees and a fresh breeze provide the atmsophere for alfresco meetings, it's as if the whole company were working outside.
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