Cannes Lions

LIGHTS

AMV BBDO, London / DEPARTMENT FOR TRANSPORT / 2015

Film
Film

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Overview

Description

This is a story about the paranoia you feel when you’ve done drugs and are attempting to drive. It follows a group of friends heading home after a night clubbing and shows how the one who’s driving keeps getting freaked out when he sees blue lights, thinking the police are onto him. The ad finishes with a line saying you should be paranoid as the law is changing to make it easier to convict people who drive on drugs.

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