We came up with a simple solution how to present some of Opel’s light system features and still appeal to design lovers. We created images that look like a designer lamps at first glance but upon closer inspection it’s actually a simplified top view of a road situation which represents a potentially dangerous situation, which their intelligent lights eliminate.

The three special functions of the Full LED Adaptive Lighting that we visualized were: Town Light, Curve Light and Country Light. The visuals are a combination of stencil art work and photography. To create a more road-like texture the individual lamps and copy were stenciled on 80 grit sandpaper and then photographed and retouched.

For one week Opel was seen alongside the biggest names in design. The prints brought a lot of positive reactions both from the visitors of Czech Design Week and the Czech design community as a whole.