Cut to a living room floor. We see 2 groups of baby products.

On the left: Johnson’s Gold Baby Shampoo & Baby Bath, Pampers Nappies

& Sensitive Baby Wipes, and Ella’s Kitchen Beef Casserole.

On the right: Mamia Shampoo, Baby Bath, Nappies, Wipes, and Casserole.

Between both sets of products sits a battery-operated teddy bear.

His head turns and looks over at the products on the left.

Now he looks at the products on the right.

The teddy bear shuffles slightly uncomfortably… "After those batteries…

I could do with a sensitive wipe."