THE IDEA

CONVERT IDLE TV SCREENS AT SAMSUNG SHOWROOMS INTO ON-THE-SPOT ADOPTION CENTRES BY PLAYING VIDEOS OF DOGS UP FOR ADOPTION ON SAMSUNG JOY PLUS TELEVISIONS.

THE EXECUTION

WE CONVERTED SAMSUNG SHOWROOMS INTO ON-THE-SPOT ADOPTION CENTRES BY PLAYING VIDEOS OF DOGS UP FOR ADOPTION ON SAMSUNG

JOY PLUS TELEVISIONS. THEIR UNIQUE SCREEN CAPTURE OR 'LIKE IT? KEEP IT' FEATURE, ALLOWED THE VIEWER TO NOT ONLY SEE DOGS UP

CLOSE AND PERSONAL BUT ALSO SAVE THEIR PICTURES AND TAKE PRINTS OF THEM. AFTER WHICH, ALL THEY HAD TO DO WAS SIMPLY CALL THE

ANIMAL SHELTER AND TAKE THE DOG HOME.

THE RESULT

OVER 40 DOGS WERE ADOPTED. APPROX 1 MILLION CUSTOMERS (AVG. 1000 FOOTFALLS/DAY X 30 DAYS X 30 STORES) WERE DIRECTLY ENGAGED

THROUGH THIS CAMPAIGN AT NO ADVERTISING COST WHICH RESULTED IN AN OVERWHELMING RESPONSE OF OVER 15,000 ENQUIRES.

ADDITIONALLY, LARGE NUMBER OF IMPRESSIONS WERE RECORDED ACROSS SOCIAL MEDIA WHICH WAS QUALITATIVELY RICH AS PET LOVERS ON

SOCIAL MEDIA ARE MOST VOCAL AND MOST ACTIVE WHEN IT COMES TO ANY CAUSE.