Cannes Lions

Like Mom Does

EDELMAN, Toronto / JOHNSON & JOHNSON / 2016

Film
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When you're sick, no one knows how to make you feel better like mom does. Our film features mom taking care of her son over the years when he had a cold, and shows how he reciprocated that care once he grew older. By taking a retrospective look, our approach recognizes all that mom does to nurture and care for her loved ones when they are under the weather.

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