Cannes Lions

Like Sugar

SOMESUCH, London / CHAKA KHAN / 2019

Film

Overview

Entries

Credits

Overview

Background

There was no brief; Kim came up with the idea and execution on her own.

Idea

When Kim listened to the track she became interested with all the different noises she could hear in the track. She wanted people to dance as the track sounds and loop the dancers like the track loops.

Strategy

Kim wanted to create a fun and beautiful music video and focused on sound, lighting and choreography to make it.

Execution

Kim and Fouad (her editor) spent 2 long long weeks hacking away it and editing and editing. All effects and loops were done in the offline. The only post was a small amount of clean up and a grade.

Outcome

The video has received over 8.4 million views and has won multiple awards. We are really happy with the outcome of this film.