Cerveza Corona introduced the lemon ritual in the 80's in order to generate a different experience at the moment of enjoying it. This ritual became an icon, but 40 years later we discovered that in Colombia and even in other countries around the world, very few people take the time to put a lemon in their beer, missing half the experience when enjoying a Corona.

Even tough colombians love Cerveza Corona, they are enoying it without a lime, meaning most of them are missing the complete experience.

We started by creating a tailored data driven algorithm, developed by our AB-Inbev Digital Products team, which was able to identify our product within million of images shared online. Thanks to that, we found out that our Colombian audiences were sharing on social media their moments with Corona without a lime. From that moment on, we began gathering the most relevant posts from platforms such as Facebook, Instagram and Twitter, starting with photos shared by influencers and celebrities followed by fan shared ones. Each selected photo was digitally retouched by a team of artists, including a lime on the brink of every Corona bottle.

We managed to identify that our audiences love to show off the moment they enjoy a Corona, but they do it without the lime. By using the algorithm and social media listening to identify thos images we were able to hack them, by digitally retouching each and every photo and create a direct message with those users offering them the chance to buy Corona with a lime as a gift and to learn how to enjoy this great beer.

+40000 Social post intervened

21% more visits to ecommerce

16,84% increase in ecommerce sales

50Million organic impressions

Ritual adoption increase in 40%

3 countries implemented LimeHack

31% Earn Media of the year total