Get Back On Top was the campaign theme to launch a new limited edition body spray to 16-24 year-old boys. A feature of the campaign was a supporting website with information about the LYNX Anti-Hangover Snow Week. The Pulling Power game aimed to spread the word about the product and the Snow Week by making it easy to send on to friends. Essentially it was the world's simplest online game, in which players pounded the N and M keys to help a Snow Bunny out of her clothes (WAHEY!!).