Skateboarding originated in the 1960s, with the sun of California and the surfer. Those guys who perform 'old skool' style are icons of coolness because it’s kind of like the older you ride, the cooler you are.

So, We went even further back in history, by creating a brand which should have existed 100 years ago, with a style we like to call 'very old school', for what we created everything: a special board, and all the communication around it.

A sub brand that’s becoming a culture. We began with skateboards, but soon we will be developing Very Old School trousers, shirts, suits, and funny hats.

We changed the rules of the market, by moving the conception of time.

In your face old school guys!

We created a new product, and hopefully a new trend.

Then we did an internet film created like it was made in the 1900s.The skaters were dressed in suits, with moustaches and funny hats.Then we did posters and prints.

We created a trend.The Very Old School boards were pre-sold out.We are developing trousers, shirts, hats.But most of all we are creating a new trend among skaters.