Cannes Lions

LINDENPARTNERS – CORPORATE PHOTOGRAPHY

NULLEINS, Berlin / LINDENPARTNERS / 2013

Presentation Image
Supporting Images
Supporting Images

Overview

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Credits

Overview

Description

The general stereotypes of lawyers identities are often represented by generic pictures like "hand shakes", "gavels" or "Lady Justice". Our goal was to emphasize the individual character of all the different partners and the creative spirit of this law firm.

Execution

The heart of the new visual identity is the imagery of portrait and documentary photography and moving image which provides a personal and authentic depiction of the lawyers and their work. It is inspired by 60s street photography and the spirit of Warhols factory. The corporate design with its evident, vivid colors, customized typographical solutions and high regard for materials addresses not only Big Business but also the Berlin start-up scene.

Outcome

The new lindenpartners visual identity set a new benchmark for lawyers identities in Germany. Besides the media awareness in the lawyers branch, lindenpartners were able to acquire new clients and became number one legal consultant in the Berlin start-up scene. The number of job applications of new talented lawyers has increased by 400%.