Cannes Lions

LINDMON BLIND

DDB GERMANY HAMBURG / IKEA / 2008

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The Challenge:We had to show that IKEA has products for every taste, offering good quality at low prices. The functionality of the IKEA products should be shown in a surprising, but genuine way.Creative Strategy:We designed a banner, that when users move the scroll bar down, the content draws together like a blind or shade and an IKEA product becomes visible behind it. Users are surprised in a positive sense by the function because they experience the feeling of a genuinely mechanical device.Results.Retrievals: 183,619Clicks: 9,328Click rate: 5.08

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