Cannes Lions

LINEA

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2010

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Overview

Entries

Credits

Overview

Execution

Fiat sponsors several TV shows aimed at youngsters. But instead of placing our logo, we interfered directly in the show. We chose a programme like 'Whose line is it anyway?' and waited for the perfect time to demonstrate Fiat's soundproofing system.

Outcome

The action reflected instantly on social media. But the most important was finding a new communication channel, interactive and interesting to this important target.

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