These idents were part of HSBC’s sponsorship of the British and Irish Lions tour of South Africa. They ran during the breaks throughout the whole 2 month tour.HSBC – The worlds local bank, decided to sponsor the Lions rugby team because it is comprised of the finest talent from four different countries.The spots are short little moments from their training camp, where we see famous British and Irish Lions players, teaching real lions what it means to put on the famous red shirt.