Spikes Asia
J. WALTER THOMPSON BANGKOK, Bangkok / O.P. NATURAL PRODUCTS CO. / 2016
Awards:
Overview
Entries
Credits
Background
Oriental Princess, Thailand’s largest cosmetic brand and the true beauty partners of Thai women for all walks of life, never stop finding the ways to improve and develop the quality products in order to support them to believe on the potential power through their own beauty. Our ambition is to keep empowering them not only on the physical outlook but also the total well-being, as we always say ‘never stop being beautiful, ladies”
Description
Oriental Princess, Thailand’s largest cosmetic brand and the true beauty partners of Thai women for all walks of life,
never stops finding the ways to improve and develop the quality products in order to support them to believe on the
potential power through their own beauty. Our ambition is to keep empowering them not only on the physical outlook
but also the total well-being, as we always say ‘never stop being beautiful, ladies” In this video, it portrays a woman in
various situations and how she handle them. But she is at risk whenever she lets her guard down. The risk is just
around us. It can occur anytime, anywhere…even in a place we thought was safe so we must concentrate at all time.
Execution
Lip Rescue has come up with beautifully modern and vibrant design but also seamlessly hides a whistle function. Based on aerodynamic principle, the sound will be generated from the top lid when contacting with a fluid stream. We have designed the engineering structure inside to allow the sound to release even when the lid is off. It also provides high pitch tone at 120 decibels and carries over long distance up to 100 meters.
Just pick up and blow in case of emergency, it’s all women need to do in order to self rescue themselves since the perpetrators will usually be distracted by loud noise and give more opportunity for the victims to search for help.
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