4,3 million people visited the website within first 12 weeks (8,7 million visitors overall) and spent 7 minutes on average. The woman answered all questions correctly with 90% success rate.Viral effect continued on mobile. Consumers were surprised as the woman spotted their exact location correctly 97% of the time. 223.902 people participated in the promotion and received free airtime credits. Different IVR calls and branded ring-back-tones helped spreading the word-of-mouth among target audience.Digital fame also turned into sales. Lipton sales increased 47% during promotion.

Campaign is nominated for Best Mobile Location Based Advertising Campaign in GSMA Global Awards 2010.