With the release of the third instalment of the fantastic animated film Hotel Transylvania, Hotel Transylvania 3: Summer Vacation, Sony Pictures Animation needed an innovative way to reach and engage their audience and promote their summer blockbuster.

With the primary audience a young one, Sony knew that they needed a fun and engaging way to show their demographic exactly what the blockbuster was all about, and exactly why they should book their tickets. They wanted a way to show off the new characters, show off the setting and remind their fans of exactly why the franchise has been and continues to be, so popular.

We tasked with designing from scratch, building, and testing a fully responsive unit that would reach at least one million users. Our biggest KPI were engagement time and views of the trailer.